Customer retention is made through Continuous Rewarding, a module that lets you create electronic coupon that your members must collect in heaps of 100 to get the equivalent. Coupons are basically images, so no printing cost apply. Coupons are used to reward your customers for whatever action they do. There’s a reward for creating his account, referring a friend, and for buying from you. To keep your customers engaged, they will sometimes receive some free coupons by mail or SMS. Receiving those free coupons from you will delight them, and ensure they don’t forget about you. They will be encouraged to buying from you because they will earn more coupons and turn it into a real life reward. The process goes on continuously. Whenever a Customer uses his 100 coupons, he starts collecting them again.